Publications

Datta, Hannes, George Knox and Bart Bronnenberg (2018), "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery," Marketing Science, 37(1), 5-21. Lead article

Knox, George and Rutger van Oest (2014), "Customer Complaints and Recovery Effectiveness: A Customer Base Approach" Journal of Marketing, 78 (5), 42-57.

Schweidel, David A. and George Knox (2013), "Incorporating Nonrandom Direct Marketing Activity into Latent Attrition Models," Marketing Science, 32 (3), 471-87.

Bell, David R., Daniel Corsten and George Knox (2011), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing, 75 (1), 31-45.

van Oest, Rutger and George Knox (2011), "Extending the BG /NBD: A Simple Model of Purchases and Complaints," International Journal of Research in Marketing, 28 (1), 30-37.

Knox, George and Jehoshua Eliashberg (2009), "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, 26 (2), 125-35. [earlier working paper version]

Gans, Noah, George Knox and Rachel T. A. Croson (2007), "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, 9, 383-408.