Publications

Bronnenberg, Bart J. and Bùi, Trang and Deleersnyder, Barbara and Haerkens, Lesley and Knox, George and van Lin, Arjen and Pachali, Max J. and Paley, Anna and Smith, Robert and Stäbler, Samuel, Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices (December 12, 2024). Available at SSRN: https://ssrn.com/abstract=4687177  accepted at Journal of Marketing 

Datta, Hannes, George Knox and Bart Bronnenberg (2018), "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery," Marketing Science, 37(1), 5-21.  Lead article

Knox, George and Rutger van Oest (2014), "Customer Complaints and Recovery Effectiveness: A Customer Base Approach" Journal of Marketing, 78 (5), 42-57.

Schweidel, David A. and George Knox (2013), "Incorporating Nonrandom Direct Marketing Activity into Latent Attrition Models," Marketing Science, 32 (3), 471-87.

Bell, David R., Daniel Corsten and George Knox (2011), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing, 75 (1), 31-45.

van Oest, Rutger and George Knox (2011), "Extending the BG /NBD: A Simple Model of Purchases and Complaints," International Journal of Research in Marketing, 28 (1), 30-37.

Knox, George and Jehoshua Eliashberg (2009), "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, 26 (2), 125-35.  [earlier working paper version]

Gans, Noah, George Knox and Rachel T. A. Croson (2007), "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, 9, 383-408.