George Knox

I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University.

I use quantitative methods (the "modelling" track in marketing research) and have published on the following topics: customer complaints and customer lifetime value, direct marketing and targeting, unplanned buying, and, most recently, the effect of streaming on consumer choice (how Spotify affects listening).  On the last topic, here's a short write-up (from the Marketing Science Institute).

Ongoing work includes consumer taste fragmentation in the digital age.

See above for my publications, working papers, and other things.  

At Tilburg, I teach Introduction to Research in Marketing (grad)Customer Analytics (grad), and Marketing Analytics for Big Data (undergrad). I also coordinate the bachelors thesis in Marketing and supervise several masters thesis students.  If you're a masters thesis student who has been assigned to me, check out my guidelines.

I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of BusinessDrexel University 2011-13, and Tilburg University 2006-11.

Some other links:


  • Spotify paper is the lead article in the current issue of Marketing Science's also open access
    Posted Mar 5, 2018, 2:33 AM by George Knox
  • Advance online version of the Spotify paper Advance online version of "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," is now available ...
    Posted Sep 12, 2017, 1:20 AM by George Knox
  • New office My new office is T608, in the TIAS building, 6th floor. 
    Posted Jul 24, 2017, 4:06 AM by George Knox
  • Paper accepted "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery" with Hannes Datta and Bart Bronnenberg is accepted for publication at Marketing Science
    Posted Mar 25, 2017, 5:14 AM by George Knox
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