I'm an associate professor of marketing at the Tilburg School of Economics and ManagementTilburg University

I have published on the following topics: customer complaints and service recovery effectiveness, direct marketing and targeting, unplanned buying, and the effect of variety on demand in a digital streaming context.  On the last topic, here's a quick write-up (from the Marketing Science Institute) of my research on how Spotify changes listening behavior.

Ongoing work includes examining consumer taste fragmentation in the digital age. I am also working on forecasting customer lifetime value when abandonment is two-sided (i.e., both firms and customers can sever ties).


  • Advance online version of the Spotify paper Advance online version of "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," is now availablehttp://pubsonline.informs.org/doi/full/10.1287/mksc ...
    Posted Sep 12, 2017, 1:20 AM by George Knox
  • New office My new office is T608, in the TIAS building, 6th floor. 
    Posted Jul 24, 2017, 4:06 AM by George Knox
  • Paper accepted "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery" with Hannes Datta and Bart Bronnenberg is accepted for publication at Marketing Science
    Posted Mar 25, 2017, 5:14 AM by George Knox
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I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of BusinessDrexel University 2011-13, and Tilburg University 2006-11.

Some other things: