George Knox

I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University.

I have published on the following topics: customer complaints and service recovery effectiveness, direct marketing and targeting, unplanned buying, and the effect of variety on demand in a digital streaming context. On the last topic, here's a quick write-up (from the Marketing Science Institute) of my research on how Spotify changes listening behavior.

Ongoing work includes examining consumer taste fragmentation in the digital age.

Here are my publications, working papers, Google Scholar, and CV.


  • Spotify paper is the lead article in the current issue of Marketing Science's also open access
    Posted Mar 5, 2018, 2:33 AM by George Knox
  • Advance online version of the Spotify paper Advance online version of "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," is now available ...
    Posted Sep 12, 2017, 1:20 AM by George Knox
  • New office My new office is T608, in the TIAS building, 6th floor. 
    Posted Jul 24, 2017, 4:06 AM by George Knox
  • Paper accepted "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery" with Hannes Datta and Bart Bronnenberg is accepted for publication at Marketing Science
    Posted Mar 25, 2017, 5:14 AM by George Knox
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I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of BusinessDrexel University 2011-13, and Tilburg University 2006-11.

Some other things: