Home‎ > ‎announcements‎ > ‎

Advance online version of the Spotify paper

posted Sep 12, 2017, 1:20 AM by George Knox
Advance online version of "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," is now available

http://pubsonline.informs.org/doi/full/10.1287/mksc.2017.1051.

Full citation information: Hannes Datta, George Knox, Bart J. Bronnenberg, Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery, Marketing Science, Articles in Advance, pp. primary_article.

Comments