I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University.
I use statistical and econometric methods to study topics such as customer complaints and service recovery effectiveness, direct marketing and targeting, and unplanned buying.
Ongoing work includes two projects on variety in a digital streaming context: the effect of Spotify on consumed variety (new draft here), and digital content variety and subscriptions. Lastly, I am working on forecasting customer lifetime value when abandonment is two-sided (i.e., both firms and customers can sever ties, new draft here).
At Tilburg, I teach Introduction to Research in Marketing (masters) and Customer Analytics (masters), coordinate the bachelors thesis in Marketing, and supervise several masters thesis students.
I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of Business, Drexel University 2011-13, and Tilburg University 2006-11.
I started a site for restaurant and cafe reviews, eating fast and slow in Tilburg.