I'm an associate professor of marketing at the Tilburg School of Economics and ManagementTilburg University

I use statistical and econometric methods to study topics such as customer complaints and service recovery effectiveness, direct marketing and targeting, and unplanned buying

Ongoing work includes two projects on variety in a digital streaming context: the effect of Spotify on consumed variety (new draft here), and digital content variety and subscriptions. Lastly, I am working on forecasting customer lifetime value when abandonment is two-sided (i.e., both firms and customers can sever ties, new draft here).

Have a look at my working paperspublicationsGoogle Scholar, or my CV for more details.

I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of BusinessDrexel University 2011-13, and Tilburg University 2006-11.

I started a site for restaurant and cafe reviews, eating fast and slow in Tilburg.