I'm an associate professor of marketing at the Tilburg School of Economics and ManagementTilburg University

I use statistical and econometric methods to study topics such as customer complaints and service recovery effectiveness, direct marketing and targeting, and unplanned buying

Ongoing work includes two projects on the effect of variety on demand in a digital streaming context. The first project looks at the effect of subscribing to a music streaming service like Spotify on music consumption patterns (new draft here). The second one looks at the effect of the stock and flow of variety on customer acquisition and retention. Lastly, I am working on forecasting customer lifetime value when abandonment is two-sided (i.e., both firms and customers can sever ties, new draft here).


  • New office My new office is T608, in the TIAS building, 6th floor. 
    Posted Jul 24, 2017, 4:06 AM by George Knox
  • Paper accepted "Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery" with Hannes Datta and Bart Bronnenberg is accepted for publication at Marketing Science
    Posted Mar 25, 2017, 5:14 AM by George Knox
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I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of BusinessDrexel University 2011-13, and Tilburg University 2006-11.

Some other things: