I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University.
I use statistical and econometric methods to study topics such as customer complaints and service recovery effectiveness, direct marketing and targeting, and unplanned buying.
Ongoing work includes two projects on the effect of variety on demand in a digital streaming context. The first project looks at the effect of subscribing to a music streaming service like Spotify on music consumption patterns (new draft here). The second one looks at the effect of the stock and flow of variety on customer acquisition and retention. Lastly, I am working on forecasting customer lifetime value when abandonment is two-sided (i.e., both firms and customers can sever ties, new draft here).
At Tilburg, I teach Introduction to Research in Marketing (masters), Customer Analytics (masters), and Marketing Analytics for Big Data (bachelors); I also coordinate the bachelors thesis in Marketing and supervise several masters thesis students.
I hold a Ph.D. from the Wharton School of the University of Pennsylvania. In 2013, I rejoined Tilburg University. I was on the faculty of the LeBow College of Business, Drexel University 2011-13, and Tilburg University 2006-11.
Some other things: