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g [dot] knox [at] tilburguniversity.edu
I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University.
Publications:
Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices, forthcoming Journal of Marketing (with many wonderful colleagues)
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery, Marketing Science (with Hannes Datta and Bart Bronnenberg)
Customer Complaints and Recovery Effectiveness: A Customer Base Approach, Journal of Marketing, (with Rutger van Oest).
Incorporating Nonrandom Direct Marketing Activity into Latent Attrition Models, Marketing Science, (with David Schweidel)
From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying, Journal of Marketing (with David Bell and Daniel Corsten)
Extending the BG /NBD: A Simple Model of Purchases and Complaints, International Journal of Research in Marketing, (with Rutger van Oest).
The Consumer's Rent vs. Buy Decision in the Rentailer, International Journal of Research in Marketing, (with Jehoshua Eliashberg)
Simple Models of Discrete Choice and Their Performance in Bandit Experiments, Manufacturing & Service Operations Management, (with Noah Gans and Rachel Croson)
Working papers
Can Collective Action Campaigns Drive Dietary Change? Evidence from the Netherlands (with Max Pachali and Bart Bronnenberg)
Older working papers and grants
Teaching
At Tilburg, I teach Customer Analytics (slides and R notebooks on Github) for masters students and Marketing Analytics for Big Data for bachelors students. I also coordinate the bachelors thesis in Marketing.
Superivision
I supervise several masters thesis students. If you're a masters thesis student who has been assigned to me, check out my guidelines.
Miscellaneous
I have a (now very old) site of restaurants in Tilburg. A while ago, I was the subject of a video about working at Tilburg University.
Some other links:
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