Media Mentions
English
- Rent or Buy That DVD? Newsweek
- B-School Research Examines the Business of Gift-Giving Bloomberg Businessweek
- The Home-video Market: Who Rents, Who Buys and Why Knowledge@Wharton
- Not on the List? The Truth about Impulse Purchases Knowledge@Wharton
Dutch
- Mijn Geld (offline), NRC [online version]
- Niet alleen in-store marketing leidt tot impulsaankopen, EconTrack (Tilburg University site)
- Tegoedbonnen effectief om klagende klanten te behouden, EconTrack (Tilburg University site)